Are you looking for the best companies that have implemented a successful digital marketing strategy? Look no further! In this article, we'll discuss the top 11 companies that have achieved great success in digital marketing and increased their ROI. From Zappos to Mint, these companies have created experiences and content that captivate their audiences and bring exceptional brand awareness. Let's start with Zappos, a leader in online footwear retail. Zappos sets the gold standard for online customer service, and its CEO even wrote a book about it.
It's no wonder they have a stellar digital strategy. Not only does Zappos offer a 365-day money-back guarantee, but it also has free two-way shipping, should consumers decide to return or exchange products purchased on the site. As a result, Zappos doesn't have to put much effort into marketing its online presence, as its policies are so appealing to consumers that shoppers are eager to praise each other in a completely organic (and viral) way. Mint is another great example of a company that has successfully implemented digital marketing strategies.
Entering the crowded personal finance niche (or any popular niche) is a daunting task for any startup, but Mint has managed to stand out from the crowd through well-executed online marketing strategies. Dollar Shave Club is another company that has shaken up its industry with an effective digital marketing campaign. The company's legendary launch video threw out the notion of its monotonous, buttoned industry out the window. As one of MLB's main sponsors, Dollar Shave Club wanted to execute its “invaluable” strategy and take advantage of the Chicago Cubs reaching the World Series for the first time in 71 years.
To do this, they created an effective digital marketing campaign. Uniqlo also created an innovative digital marketing campaign. The company wanted to reintroduce the Porsche 911 to a new generation focused on mobile devices, so they created the world's first “quick images” campaign and activated it in 100 locations and online. The campaign uses fast-moving images to provide a unique product code that is indecipherable to the naked eye.
ASOS is another great example of a company that has become a pioneer in online fashion through its digital marketing strategy. Founded in 2000, ASOS has since become one of the trendiest names in online retail, with more than 300,000 dresses and 85,000 men's shirts every week, to 18.4 million active customers worldwide. ASOS created an interactive campaign that generated great interest in the brand. Netflix is another company that has mastered its digital marketing strategy.
With a growing audience of 140 million subscribers worldwide, Netflix is the leader in customer retention. How does Netflix keep customers interested? It Gets Personal. Netflix sends highly personalized emails and push notifications that are easy to read, with a clear call to action (CTA) button, which usually just says “Play”. Netflix also sends simple yet personalized push notifications for the best results.
Nike is another sportswear giant that has done well when it comes to marketing. One of our recent favorites was an AI (artificial intelligence) bot that users could interact with about the latest releases and even customize the times they received notifications. This strategy was a huge success, and Nike claimed that it recorded open rates of 87%, which is huge compared to the usual measly open rate of 21.33% for emails in all industries. Airbnb is another company that has achieved great success through social influencer marketing. Having created a huge community of renters and hosts (approximately 150 million active users), Airbnb is now one of the most prominent names in the travel industry.
Airbnb announced 600,000 new dog-friendly properties in celebration of National Dog Week in the U. S., and partnered with Marnie the Dog, a four-legged Instagram celebrity with more than 1.3 million followers, and posted a video of her stay in a luxurious mansion. In conclusion, these 11 companies have all achieved great success through their digital marketing strategies. From Zappos' stellar customer service policies to Airbnb's social influencer campaigns, these companies have set an example for others looking to implement successful digital marketing strategies.
