The marketing industry is a vast and ever-evolving landscape, and it can be difficult to keep track of the biggest players. To bring some clarity to the global agency market, Agency Spotter has rounded up the 50 largest marketing agencies according to estimated annual revenues. Leading the pack is BBDO, a digitally focused marketing agency that wins numerous renowned creative marketing awards year after year. Internationally, Dentsu owns and operates well-known marketing agencies such as Geneon Entertainment in North America and the Aegis Group in the United Kingdom.
Wunderman, owned by WPP, is the only one of the largest digital marketing companies that belongs to a legacy agency. Before you start looking for a digital marketing agency, it's important to conduct an evaluation of your business to determine exactly what you want to achieve. Merkle was recently acquired by Dentsu Aegis Network, and the agency offers technology-driven, data-driven marketing solutions to large corporations. Hakuhodo-Percept is an advertising joint venture between Hakuhodo and the Indian marketing agency Percept.
Bluefocus Communication Group, often simply called Bluefocus, is one of the largest brand and marketing agencies in China. This new generation of marketing agencies has worked with clients such as Unilever, Nestlé, American Express, Disney, Xbox and more. These three companies, together with TBWA Worldwide and Omnicom Marketing Group, make up Omnicom's five main agency networks. They have 77 cities in 31 countries and serve as a registered agency for Sealed Air Corporation, American Cancer Society, Covered California, Maine Lobster Marketing Collaboration, Excedrin and Ragu.
Whether you're going with larger marketing agencies or something smaller, proper research is essential to finding the best firm to promote your business online. The Dallas-based agency offers full marketing and design services to the world's leading brand through memorable events. The shift in money from advertising to digital, including email marketing, social media and programmatic ads, is giving rise to high-growth digital marketing agencies; however, there are still many traditional creative and advertising agencies that adapt to the digitally focused landscape. Walter Thompson is the world's best-known marketing agency and has been creating creative solutions that make lasting brands for more than 150 years. Asatsu-DK is a Japanese advertising agency and the third largest agency in Japan after Dentsu and Hakuhodo. Marketing Specialists offers a wide range of marketing services such as content development, public relations and digital marketing. When it comes to choosing a marketing agency for your business needs, it's important to do your research.
Knowing which are the largest agencies in the world can help you narrow down your search for an experienced partner that can help you reach your goals.
