Advertising is an essential part of any business, and the right agency can make all the difference. From creative solutions to media buying and planning, the world's largest advertising agencies offer a wide range of services to help brands reach their target audience. In this article, we'll take a look at the 10 largest advertising agencies in the world and what makes them stand out from the rest. Universal McCann is a creative media agency that has a client list that includes Johnson & Johnson, Coca-Cola, Fiat Chrysler Automobiles, The Hershey Company, CVS Health, ExxonMobil, BMW and Sony.
The agency is part of the Interpublic network and is a member of the IPG Mediabrands group with Initiative, Magna, Mediabrands Audience Platform and three other agencies. UM operates in more than 100 countries and employs more than 4,800 people. South Korea's largest advertising agency, Cheil Worldwide, is more than three times larger in turnover than its closest domestic rival. The agency has 53 offices in 43 countries with 6,200 employees worldwide.
Owned by Samsung Group, Cheil's list of top customers includes Adidas, GE, Coca-Cola, Lego, Microsoft, Shell and more. Leo Burnett is one of the most recognized and well-known advertising agencies in the world for its long history of advertising excellence. The agency was known for creating pets for brands such as Uncle Ben, Jolly Green Giant, Tony the Tiger, Pillsbury Dough-Boy and Marlboro Man. Today, Leo Burnett continues to be known as a leader in advertising with 85 offices, more than 8,000 employees and a member of Publicis.
Walter Thompson is the world's best-known marketing agency and has been creating creative solutions that make brands last for more than 150 years. JWT, a true global agency, has more than 200 offices in more than 90 countries and has nearly 10,000 employees. The WPP agency is the registration agency for Church's Chicken, US Marine Corps, Subway and KPMG, to name a few. Created in 1997, Mindshare is one of the best media buying and planning agencies in the world.
The agency is part of WPP's GroupM and has 116 offices in 86 countries in North America, Latin America, Europe, the Middle East and Asia. Mindshare acts as a registered media agency for Pandora Jewelry, TJX and Tyson Foods. In 1949, Bill Bernbach, Ned Doyle and Maxwell Dane founded the advertising giant DDB. DDB is one of the most recognized advertising agencies and regularly receives awards and awards.
While maintaining a lower profile than other major agencies, DDB continues to work with major brands, from Heineken to Ubisoft and Volkswagen, while serving as the registration agency for McDonald's, Jeep and more. Dentsu is Japan's largest advertising agency. The agency offers a wide range of services across eight business domains including marketing, digital, creative, promotions, media, content, public relations and global business. Dentsu was founded in 1901 and works with global brands such as Facebook.
With the ability to provide everything from strategy to logistics, as well as branding and cybersecurity, more and more companies are choosing to work with the multifaceted agency. Deloitte Digital is only scratching the surface of its capabilities, and the agency continues to buy talent, recently acquiring San Francisco-based creative store Heat and Swedish agency Acne. For brands looking to grow their business through effective marketing strategies it is important to hire professional advertising agencies that can help them reach their target audience. Advertising agencies have unique qualities that make them memorable to customers.
They are dedicated to creating plans that will help promote products or services through advertisements. Ogilvy & Mather is an advertising, marketing and public relations agency based in New York City. It began as a London advertising agency founded in 1850 by Edmund Mather. In 1964 it became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. With a presence in India since 1928 this agency operates its offices in major cities.
It is part of the WPP Group which is by revenue one of the largest marketing and communications companies in the world. O&M earned a classic reputation thanks to its work and performance in the market. It is one of America's top 10 innovative marketing and advertising companies. Next on our list is McCann (formerly McCann Erickson), a global network of advertising agencies with offices in 120 countries. It is a subsidiary of the Interpublic Group of Companies one of the four major holding companies in the advertising industry. McCann was the first agency to diversify.
These are just some of the largest advertising agencies in the world but there are many others that offer great services for businesses looking to grow their brand. No matter which one you choose it's important to do your research so you can find an agency that best suits your needs.
