Starting a digital marketing agency can be a daunting task, but with the right knowledge and experience, it can be a rewarding and lucrative endeavor. To get started, you'll need to gain experience in the field, understand the industry, find your niche, create a website, and market your services. You'll also need to invest in learning and stay up to date with digital marketing events. Gaining experience is essential for any successful marketing agency.
As the CEO of a marketing agency, you'll need to have an understanding of why certain strategies generate certain results. You can gain this experience by working as a freelancer or taking online courses from top institutions. Once you have some experience under your belt, you can focus your efforts on one or two social media platforms where your ideal customers are already hanging out. For example, if your ideal customers are B2B SaaS companies, LinkedIn may be the best option.
However, if your ideal customers are local businesses, Facebook could be the best platform for you. Before launching your website, you'll want to consider the content and the competition. You'll also need to decide how you are going to find customers for your business. Include your agency among industry leaders, promote your work, create original content, find new team members and keep up to date with digital marketing events. When creating a digital marketing agency, you don't need to become the next big company doing Super Bowl commercials. You can develop your own model that functions more as a conduit than as a direct source of marketing strategies or tactics.
Consider partnering with a bona fide marketing expert who has limited business knowledge if you have a mind for business but have limited marketing experience. David Baker's 4-step approach is an effective way to start a marketing agency from scratch:
- Gain experience
- Understand the industry
- Find your niche
- Create a website
